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Toni Sailer

Success story

Toni Sailer, skier and pop singer


Toni Sailer was the best skier of the 50s and returns on an inimitable career with 170 successes, three times Olympic golden medals and seven titles of World Champion. After he left the professional ski, he plays in 25 movies and records 18 albums. Toni Sailer characterizes the sports and elegant look. With ski premium collection; sophisticated style, coupled with quality and superior feature, fashion is back on ski runs.


From the ideas to the concept


Everything begins with the idea to invite on ski runs the style and the glamour, represented by Toni Sailer. That is to develop a collection which would satisfy the most demanding criteria of fashion while filling the sharpest functional requirements. For that purpose, Fashion Pool GmbH acquires in 2004 the world license for the brand of premium winter sports « Toni Sailer Sports of the Austrian legend of the ski ».


The very first presentation of a collection of premium ski wear Toni Sailer Sports takes place in the season 2005/2006. Smart, young and sports cuttings, series of dark colors as well as cheerful; the collection knows a big success in Germany and in Austria.

Access to Toni Sailer products